About

 
 

Hey there, I’m Mike, I’m a Commercial photographer and E-Commerce/Media coordinator with 8+ years of comprehensive experience taking and creating captivating visuals of brands' products, services, and media. I am recognized for a strong visual language that connects with clients and customers, driving sales for mid-to-large size organizations. I have solid attention to detail, focusing on creating fun and engaging results while managing internal and external teams, mainly in e-commerce. 

When I’m not working, you can find me working on my Pontiac G8 GT or tackling my next woodworking project.

RELEVANT PROFESSIONAL EXPERIENCE

E-Commerce Listing Specialist 

Con-Air Industries/Filtration Group - May 2024-September 2024

● Created, updated, and maintained 3P marketplace listings through Rithium (Formerly Channel Advisor) to ensure consistency across Amazon, Walmart, Sears, Kroger, Ebay, and Target Plus.

● Validated and maintained back end inventory with QAD while also creating new customer items with the operations team to create effective product launches.

● Analyzed and reported on 3P marketplace metrics to ensure good standing and customer satisfaction while also ensuring best pricing practices using repricer tools to undercut competitors while maintaining profi t driving EBITDA.

● Interpreted customer demographic data to create customer profi les along with integrating sales data to forecast sales and ensure ad spend was utilized effectively to increase sales.

● Developed and ran A/B tests to gather customer interest and spending habits for listing improvements

● Implemented data gathered from reports and testing to update visual content and copy to create improved searchable listings via high ranking keywords and eye-catching photos with relevant data and graphics.

● Worked and negotiated with 3rd party marketplaces (Amazon, Walmart, Kroger, Sears, eBay, NewEgg) to generate sales and improve buy box retention.

E-Commerce Specialist 

Car Supplies Warehouse  May 2023 - March 2024

  • ● Managed and maintained the Car Supplies Warehouse Shopify, including copy, media, theme layout and menu structuring/site mapping with a focus on page optimization and SEO improvement.

    ● Tracked and analyzed marketing and SEO analytics via GA4 and Semrush

    ● Developed and created Email, SMS, and Instagram marketing campaigns for product launches and other various events and classes while increasing clickthrough, conversion rates, and customer retention

    ● Directly managed Amazon FBA and other third-party vendor platform integrations, growing our B2B segment.

    ● Created and managed Amazon Brand Stores and developed A+ content to increase sales and grow product ranking.

    ● Budgeted and Managed Amazon promotions to ensure effective ROAS and improve sales.

Senior Media Coordinator 

Obsessed Garage  August 2019 - May 2023

  • ● Developed branding and visual assets to improve visibility and originality

    ● Created strong copy for product descriptions, social media posts, and marketing emails.

    ● Facilitated relationships with international retailers to expand our market reach while providing an easier customer purchasing experience and driving revenue.

    ● Lead a team of photographers and editors to execute requests from internal teams for audio, video, and photo content for YouTube, e-commerce, and subscription-based media projects.

    ● Edited and Managed “The Dialed In Podcast” including creating graphics and publishing via Libsyn.

    ● Managed international vendor relations for product development and manufacturing.

    ● Created artwork and designs for merchandise, custom packaging, and products.

    ● Helped grow an existing affi liate network including sending products to help drive sales.

    ● Designed and prototyped custom packaging designs and merchandise.

Sales Lead/Marketing Assistant 

ePromoLogo  August  2018- August  2019

  • ● Worked with clients to bring their artwork to life by creating production ready for fi les for manufacturing and 4 color/silkscreen printing.

    ● Designed marketing materials for email campaigns and newsletters that drove customer engagement and sales.

    ● Educated customers on what products would best suit their needs both in budget and visual appeal.

    ● Photographed products to help build a cohesive catalog for clients to view.


Creative Director/Product Photographer 

Golden Moon Inc. April 2014- July 2018

  • ● Lead a team of designers and creatives that photographed and edited high end jewelry products for internal catalogs as well as 3rd party vendors and marketplaces.

    ● Maintained and updated B2B company website while also creating a direct to consumer brand through shopify to create a B2C channel for revenue.

    ● Developed on-brand design and editing guidelines to create consistency and effi cient workfl ow.

Freelance Photographer/Videographer (Conde Nast/Fairchild Fashion Media) July 2013-January 2017

  • Assisted staff photographers both in studio and on location with setup of lighting, photographic equipment, and media capture stations for editorial shoots as well as large events such as fashion week and launch parties..

  • Created and edited “fashion/mood” films for use in online publication for multiple outlets to help drive multimedia engagement.

  •  Managed imports and exports from media server for internal and external editing. 

Photographer

Bond New York Jun 2013 - Apr 2014

  • • Photographed commercial, retail, and residential locations for advertising
    • Coordinated and managed a five person team of professional photographers
    • Maintained archival catalogue of all Bond NY properties
    • Created PR materials, including neighborhood guides for new NYC renters

EDUCATION: School Of Visual Arts (2009-2013)

Degree: B.F.A in Photography

SKILLS AND COMPETENCIES

● Strong understanding of ecommerce applications

● Ecommerce strategy development and implementation

● Visual design expertise

● A/B Testing

● Email Marketing

● Pricing Strategy Optimization

● Web Analytics

● Content Management Systems (CMS)

● Project Management

● Multichannel Marketing

● Ecommerce Trend Forecasting

● Inventory Management

● Ecommerce platform management

● Ability to collaborate with developers and stakeholders

● Data analysis and interpretation

● Customer trend identifi cation

● Product catalog optimization

● Website performance monitoring and analysis

● Innovative marketing campaign development and execution

● Website design and development

● User experience focus

● Competitor activity and pricing analysis

● Vendor and partner relationship management

● SEO optimization

● Social media marketing

● Email marketing

● Mobile commerce

● Web analytics

● Team leadership

● Event Planning

TECHNOLOGY AND PLATFORMS

● Shopify

● WordPress

● HubSpot

● Rithium

● Klaviyo

● Attentive

● Zendesk

● Slack

● Trello

● Monday

● Adobe Suite

● G-Suite

● Microsoft Offi ce

● Hoot Suite

● 1P & 3P Marketplaces (Amazon, Walmart, Target, Ebay, Kroger, Sears)

● GA4 & Meta

● HTML, CSS, & Liquid